The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,590 idols, using big data collected from December 24, 2022 to January 24, 2023.

BTS’s Jimin topped this month’s list with a brand reputation index of 4,607,152. High-ranking phrases in his keyword analysis included “VIBE,” “Paris Fashion Week,” and “BIGBANG’s Taeyang,” while his highest-ranking related terms included “collaborate,” “participate,” and “record.” Jimin’s positivity-negativity analysis also revealed a high score of 90.76 percent positive reactions.

NewJeans’ Minji took second place in the rankings with a brand reputation index of 3,978,087, while BTS’s Jungkook came in at a close third with an index of 3,887,118.

ASTRO’s Cha Eun Woo ranked fourth with a brand reputation index of 3,457,094, and NewJeans’ Hanni rounded out the top five with a total score of 2,878,097.

Check out the top 30 for this month below!

1. BTS’s Jimin
2. NewJeans’ Minji
3. BTS’s Jungkook
4. ASTRO’s Cha Eun Woo
5. NewJeans’ Hanni
6. NewJeans’ Haerin
7. BTS’s V
8. BTS’s Jin
9. BLACKPINK’s Jennie
10. BLACKPINK’s Jisoo
11. BIGBANG’s Taeyang
12. Wanna One’s Kang Daniel
13. NewJeans’ Hyein
14. Wanna One’s Park Ji Hoon
15. NU’EST and Wanna One’s Hwang Minhyun
16. BIGBANG’s G-Dragon
17. Girls’ Generation’s Taeyeon
18. BTS’ Suga
19. BTS’s RM
20. BTS’s J-Hope
21. Girls’ Generation’s YoonA
22. Red Velvet’s Joy
23. NCT’s Mark
24. Girls’ Generation’s Seohyun
25. Oh My Girl’s Arin
26. LE SSERAFIM’s Kim Chaewon
27. WINNER’s Song Mino
28. aespa’s Karina
29. LE SSERAFIM’s Kazuha
30. aespa’s Winter

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from December 23, 2022 to January 23, 2023.

NewJeans topped this month’s list with a brand reputation index of 9,400,011. High-ranking phrases in the group’s keyword analysis included “OMG,” “Minji,” and “Ditto,” while their highest-ranking related terms included “record,” “surpass,” and “apologize.” NewJeans’ positivity-negativity analysis also revealed a score of 86.05 percent positive reactions.

BTS took second place in the rankings with a brand reputation index of 8,106,573, while BLACKPINK came in third place with an index of 4,865,510.

IVE claimed fourth place with a brand reputation index of 3,878,364, and SEVENTEEN rounded out the top five for January with a total score of 3,266,092.

Check out the top 30 for this month below!

1. NewJeans
2. BTS
3. BLACKPINK
4. IVE
5. SEVENTEEN
6. (G)I-DLE
7. NCT
8. Girls’ Generation
9. BIGBANG
10. Super Junior
11. MONSTA X
12. LE SSERAFIM
13. EXO
14. Red Velvet
15. TWICE
16. Stray Kids
17. aespa
18. THE BOYZ
19. Oh My Girl
20. SHINee
21. BTOB
22. TXT
23. ASTRO
24. NMIXX
25. VIXX
26. ENHYPEN
27. Shinhwa
28. Highlight
29. WJSN
30. Apink

Check out NewJeans’ variety show “NewJeans Code in Busan” with subtitles below!

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