[Hypebeast] G-Dragon Shows Us How He Rocks His Gabrielle Bag in Chanel’s Newest Campaign Video

G-Dragon is the newest face of Chanel‘s Gabrielle bag ad campaigns. Previously, celebrities such as Kristen Stewart, Willow Smith, Cara Delevingne, and Pharrell Williams got their turns to push the French fashion house’s “unisex” bag into the limelight, but now the label pivots to the massive K-Pop star. In the video, we see Dragon preparing for a big show — he’s relaxing, meditating, and making his way in-and-out of chaotic situations with the Gabrielle bag over his shoulders.

G-Dragon is widely known for his eclectic style and it makes sense why Chanel has tapped him for the campaign. Not only does he bring a type of newness and versatility to the accessory, but he can also reach the ever-expanding Asian luxury consumer.