[Article] February Boy Group Brand Reputation Rankings Announced

February Boy Group Brand Reputation Rankings Announced

February Boy Group Brand Reputation Rankings Announced

Feb 11, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from January 11 to February 11.

BTS topped the list for the 57th consecutive month with a brand reputation index of 7,030,932 for February. High-ranking phrases in the group’s keyword analysis included “concert film,” “J-Hope,” and “Billboard,” while their highest-ranking related terms included “release,” “surpass,” and “misfire.” BTS’s positivity-negativity analysis also revealed a score of 80.73 percent positive reactions.

SEVENTEEN rose to second place for the month with a brand reputation index of 4,382,675, marking a 21.91 percent increase in their score since January.

Meanwhile, NCT took third place for February with a brand reputation index of 3,827,415.

EXO climbed to fourth place with a brand reputation index of 3,075,852, marking a 9.62 percent increase in their score since last month.

Finally, BIGBANG rounded out the top five after enjoying a 63.16 percent rise in their brand reputation index since January. The group’s total score for February came out to 2,638,578.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. NCT
  4. EXO
  5. BIGBANG
  6. TXT
  7. Super Junior
  8. THE BOYZ
  9. MONSTA X
  10. SHINee
  11. Stray Kids
  12. ASTRO
  13. BTOB
  14. ENHYPEN
  15. TREASURE
  16. WINNER
  17. INFINITE
  18. VIXX
  19. ONF
  20. PENTAGON
  21. ATEEZ
  22. SF9
  23. Highlight
  24. Wanna One
  25. VERIVERY
  26. 2PM
  27. TVXQ
  28. CRAVITY
  29. GOT7
  30. Block B

Source (1)


Source: Soompi

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