[Article] [YG Life] “Hit Maker” BIGBANG’s Upcoming Performance at Coachella・Contract Renewal with YG… Expectations on Their New Songs

[OSEN=김은애 기자] Group BIGBANG(G-DRAGON, TAEYANG, T.O.P, DAESUNG) renewed their contract with YG Entertainment(YG) for the third time and will begin their activities once again. BIGBANG has already surprised people with news regarding their upcoming performance at Coachella and limited-edition sneakers which shook the entire globe. However, the simple fact that BIGBANG’s new music is coming out is making the global fans’ hearts flutter.

On March 11, YG Entertainment officially announced, “We’ve signed an exclusive contract with members of BIGBANG including G-DRAGON, TAEYANG, T.O.P, and DAESUNG”.

It is the third time BIGBANG has renewed their contract with YG, following 2011 and 2015. The group has continued their relationship with YG Entertainment for 20 years including their trainee period, which is unprecedented.

The K-Pop scene paid attention to the fact that YG Entertainment noticed their wholehearted support towards BIGBANG and the group’s upcoming comeback. BIGBANG has released music loved by people regardless of gender and generations, and it is not an exaggeration to say that they’ve changed the trend of Korean pop culture.

Phrases such as “Music is YG” and “You trust and listen to YG music” began spreading because BIGBANG’s songs laid down the foundation. People can’t simply choose their best song because they have numerous hits including ‘LIES’, BAE BAE’, ‘BANG BANG BANG’, and ‘FANTASTIC BABY’.

As a result, BIGBANG has swept charts and awards with their power of music. Their latest song ‘FLOWER ROAD’, created for the fans as their enlistment present, also set records with the number of listeners in a 24-hour period as well as being ranked at no. 1 on multiple charts.

Furthermore, as the leader of ‘self-produced albums’, BIGBANG has listed songs written and composed by themselves on every album. BIGBANG also actively put their opinions on fashion, stage, and music videos, which proved their aspects as true artists. They’ve led the K-Pop market with music and visuals that led trends. BIGBANG’s role in making the K-Pop scene receive attention from the global market cannot be forgotten.

BIGBANG has received loved from steep fandom worldwide, for quite a long time. BIGBANG is also the first Korean idol group to hold a large-scale world tour. Many foreign celebrities and artists mention and look for BIGBANG as well.

As a result, BIGBANG made a splendid comeback by being listed on the lineup for Coachella, the biggest music festival in the U.S, despite their vacancy due to military enlistment. They’ve been invited to the festival as sub-headliners among global artists including Travis Scott, Frank Ocean, and Lil Uzi Vert. Although Coachella was postponed to October due to COVID19, BIGBANG’s global presence has been proven well enough.

BIGBANG is now planning to begin preparing new music for their comeback in 2020. As they’ve renewed their contract with YG Entertainment, the agency that knows BIGBANG more than any other agency and has continuously supported the group, all that’s left for the four members is to shine on top of the world.

2020. 3. 11.

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