May Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from April 24 to May 25.
BTS continued their winning streak at the top of the rankings this month with a brand reputation index of 24,441,487. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Twitter,” and “Jimin,” while their highest-ranking related terms included “shining,” “appear,” and “cute.” BTS’s positivity-negativity analysis also revealed a score of 90.56 percent positive reactions.
BLACKPINK also maintained their position at second place on the list with a brand reputation index of 8,002,206.
Finally, TWICE came in at a close third this month, scoring a total brand reputation index of 7,702,170 for May.
Check out the top 30 for this month below!
- Oh My Girl
- Red Velvet
- The Boyz
- Girls’ Generation
- Weki Meki
- Super Junior
- WJSN (Cosmic Girls)