[Article] January Idol Group Brand Reputation Rankings Announced

January Idol Group Brand Reputation Rankings Announced

January Idol Group Brand Reputation Rankings Announced

Jan 19, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from December 17 to January 18.

BTS held onto their spot at the top of the list with a total brand reputation index of 13,693,956 for January. High-ranking phrases in the group’s keyword analysis included “Jimin,” “Jungkook,” and “V,” while their highest-ranking related terms included “enjoy,” “cool,” and “worry.” BTS’s positivity-negativity analysis also revealed a score of 52.83 percent positive reactions.

Red Velvet rose to second place this month after seeing a 35.83 percent increase in their score since December. The girl group scored a total brand reputation index of 7,793,658 for January.

EXO came in at a close third with a total index of 7,658,217, marking a 23.24 percent rise in their score since last month.

Check out this month’s top 30 below!

  1. BTS
  2. Red Velvet
  3. EXO
  4. TWICE
  5. BLACKPINK
  6. MAMAMOO
  7. NU’EST
  8. AOA
  9. GFRIEND
  10. (G)I-DLE
  11. SEVENTEEN
  12. Apink
  13. ASTRO
  14. Oh My Girl
  15. MOMOLAND
  16. Girls’ Generation
  17. BIGBANG
  18. SF9
  19. NCT
  20. Super Junior
  21. MONSTA X
  22. HOTSHOT
  23. WJSN
  24. Stray Kids
  25. GOT7
  26. WINNER
  27. TXT
  28. SHINee
  29. ITZY
  30. APRIL

Source (1)

Source: Soompi

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